For years dropshipping ecommerce software has been dominated by a small group of platforms available to the masses. Features, benefits and pricing varied across the spectrum, but not one platform provided enterprise-level functionality without the enterprise-level price tag. For a full feature platform, merchants had to invest in costly integrations, plug-ins and apps, yet still struggled to provide a seamless experience.
Today we review SHOPLINE – a new entry to the Australian market but quite a popular one in SE Asia. The ecommerce platform has been described as the ‘Shopify for Asia’, and here’s why. The company boasts to support 500,000+ brands globally, including Asics, Lush Cosmetics, Superga, Lego, Daiso and more. They have just launched into the Australian market and are already generating a huge amount of interest from existing Shopify and Woo Commerce customers, as well as start ups and dropshippers. In the first quarter of 2023, almost 2,000 merchants made the switch to SHOPLINE.
What is SHOPLINE?
SHOPLINE empowers retailers to level-up their commerce, helping them to sell, market and operate their business. The feature-rich commerce platform offers retailers more functionality, lightning-fast site speeds and a unified commerce solution to help them grow.
The platform offers a range of tools to help businesses create and manage their online stores. For those starting out, the company offers a variety of beautifully designed and optimized themes, all included in the monthly fee. Established businesses can migrate their platform with ease, with easy migration tools for all the major platforms.
Why is SHOPLINE Popular with Dropshippers?
The ecommerce platform has already seen huge interest from the local dropshipper community. Why? The platform helps solve the dropshipper’s key pain points.
- Finding reliable suppliers
Dropshippers need to rely on suppliers to fulfill orders and deliver products to their customers. However, finding reliable suppliers who offer quality products, reasonable prices, and timely shipping can be a challenge. SHOPLINE provides handy dropshipping apps that allow merchants to easily source products, even customizable products can be found. - Mitigation of compliance issues
SHOPLINE has a dedicated risk team to look after compliance issues, maintaining an equilibrium between the community and dropshippers. - Managing inventory and stock levels
Without physically warehousing the products they sell, dropshippers often find it difficult to maintain and manage stock levels. SHOPLINE offers simple and easy inventory management, intelligently informing merchants when stock levels are low. Their enterprise-grade analytics, also included out-of-the-box, gives merchants full visibility over their store performance. - Handling customer service and returns
Dropshippers are responsible for handling customer inquiries, complaints, and returns, even though they don’t own the products they sell. This can be challenging, especially if the supplier is unresponsive or uncooperative. SHOPLINE provides industry-leading customer service tools, a message center for auto-replies and one place to manage messages from Facebook, Instagram,, Whatsapp, and websites. - Keeping up with the competition
The dropshipping market is highly competitive, with many sellers offering similar products at similar prices. Dropshippers need to find ways to differentiate themselves and stand out from the competition. Ad performance is exceptional with their smart ads tools, coupled with Meta’s latest APIs (unlike other ecommerce platforms). SHOPLINE and Meta are global partners, meaning merchants on SHOPLINE have access to Meta’s latest features and functionality. - Site speeds of SHOPLINE stores are industry-leading. Locally, they’re 10-20% faster than Shopify stores.
- SHOPLINE’s App Store features some handy ecommerce dropshipping software, with more on the way. There’s also apps for just about everything you need, such as:
- Merchandising
- Marketing
- Fulfillment and shipping
- Reviews
- Product recommendations
- Flash sales
- Pre-orders
Dropshipping With SHOPLINE Is As Easy As:
 |  |  |  |
| Step 1One-click product import from dropshipping apps available in the SHOPLINE app store. | Step 2Orders are automatically sent to your dropshipping supplier. | Step 3Order is prepared on behalf of your brand. | Step 4The supplier ships the order directly to your customers. |
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Top Features of SHOPLINE
Merchants love the all-inclusive features of the SHOPLINE commerce platform. Enterprise-grade tools are included in the low monthly fee, helping merchants attract and convert customers for less.
Here are some of the top features:
User-friendly interface: SHOPLINE’s platform is designed to be easy to use, with a simple drag-and-drop interface that allows businesses to create their own custom storefronts without needing any technical knowledge.
Customizable design: Their broad range of templates and design options allow businesses to create their own unique storefronts that reflect their brand identity and personality.
A selection of SHOPLINE’s beautiful, responsive and SEO-friendly themes.
Multilingual and multi-currency support: Unlike other platforms, SHOPLINE supports multiple languages and currencies, removing the friction of selling globally.
Marketing and analytics tools: Industry-leading marketing and analytics tools for businesses to track their sales and optimize their online stores for maximum revenue.
Mobile responsive design: All themes are responsively designed and optimized for mobile devices, such as smartphones and tablets.
Third-party app integration: As well as their own variety of apps, SHOPLINE also integrates with a range of third-party apps and services, allowing businesses to add additional functionality to their online stores, such as email marketing tools and social media integration.
Customer support: Exceptional, local customer support, with a dedicated team of experts available to help businesses with any questions or issues they may have.
What Are The Key Differences Between SHOPLINE & Shopify?
While Shopify certainly dominates the micro to SME ecommerce market, they certainly aren’t the best choice for all merchants.
- Pricing
| SHOPLINE | Shopify | |||
| Starter | $29 USD | Basic | $39 USD | |
| Essential | $69 USD | Shopify | $105 USD | |
| Premium | $259 USD | Advanced | $399 USD |
(Pricing is per month. Check out SHOPLINE’s Pricing Page for more details)
SHOPLINE offers a more competitive pricing model by far. At the time of writing, SHOPLINE was also offering industry-leading transaction fees – as little as 1.2% + $0.20 on their Premium Plan.
- Premium apps
While Shopify charges for premium apps, SHOPLINE offers theirs as part of the package. Everything from SEO, product reviews, invoice customisation and more are provided free of charge.
SHOPLINE’s Review Management App in action.
- Support
SHOPLINE offers support via live chat, email and WhatsApp. Shopify’s support is limited, except if you upgrade to Shopify Plus.
- Loyalty System
Seamless, full-function loyalty program is available on SHOPLINE right out of the box. Shopify offers 3rd party loyalty apps.
- Affiliate Marketing
SHOPLINE’s Affiliate Marketing Program helps our merchants to set up affiliates, calculate distributions, and view the orders, all managed in the one dashboard. Shopify offers many paid apps, or freenium apps with limited functionality.
Overall, SHOPLINE is an excellent choice for businesses looking to create their own online stores, or migrate an existing site. Their user-friendly platform, range of features, and excellent customer support make them a top choice for businesses globally. Whether you are a small business just getting started with ecommerce, a dropshipper looking for a better solution or an established enterprise looking to expand your online presence, SHOPLINE has everything you need to grow your business.
Shopline (www.shopline.com/au )
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