Drop shipping is a fulfilment model that is very commonly used in eCommerce. A drop shipping business allows you to order small lots of products from manufacturers or wholesaler dropshippers who then ship them directly to your customers. This model is convenient for small businesses that do not have sufficient resources to build large fulfilment warehouses where they can stock products to sell to their customers. Some of the major benefits of running a drop shipping business include:
- Lower Capital Requirements: You do not need to spend thousands of dollars to purchase large stocks of products since you only need to purchase a product when a customer places their order.
- Wider Product Selection: Since you do not tie up your available capital with specific products, you are able to offer your customers a wider selection of products.
- Location Independence: You can drop ship from virtually any location in the world as long as there is internet access. This is why dropshipping can is so lucrative. Australians can sell domestically using Australian dropship suppliers; sell domestically using international suppliers, or even sell internationally using international dropshipping suppliers.
- High Scalability: Scaling a drop shipping business is much easier compared to scaling a traditional retail business.
Requirements for Australian Dropshippers
The first, and often the hardest step when starting a dropshipping business in Australia or anywhere in the world for that matter is to identify a suitable dropship supplier. There are several ways you can go about this though:
- Contact the Manufacturer Directly: If you have already identified the kind of product(s) you would like to sell, you can contact the
manufacturer directly and they might point you to several authorised distributors. Once you get in touch with the distributors, ask them if they would be willing to drop ship the product(s) for you.
- Search on Google: You can also land some good drop shipping prospects by searching on the Internet. You, however, have to dig deep because many manufacturers and wholesalers are not known to be particularly keen on SEO. You might have to dig through 5-10 pages of mostly irrelevant or even spammy listings before you come across what you need.
- Subscribe to a Directory: Whereas there are literally hundreds of dropshipping directories online, many are low-quality and will lead you on a wild goose chase. There are, however, a few reputable ones such as the SaleHoo Wholesaler and Dropshipper Directory. This is a good resource with a large searchable database of over 8,000 global pre-screened wholesale and dropshipping companies. The reason why this directory is the most popular amongst Australian online traders is that it actually features a good number of Australian companies and also because around 75% of the 8,000 suppliers are willing to work with international resellers.
Once you identify a company that you can work with, you will need to check their fees. Dropshippers typically charge two types of fees: Per Order Fee and Monthly Fees. A Per Order Fee covers the expense involved with packaging and shipping of the product. The fees are usually in the range of $2-$5, though they can be higher for very large items or items that are difficult to process.
Some dropshippers might charge monthly ongoing fees for the privilege of working with them. But, be forewarned: very often, this is an indication of a poor quality drop shipper or even a fake one. Legitimate dropshippers rarely require you to pay an ongoing monthly fee. Should you come across such a drop shipper, take it as red flag and give them a wide berth.
Some legitimate dropshippers sometimes do require a minimum purchase size usually for your first order or a minimum monthly order. If you fail to meet this threshold, the drop shipper will charge you a certain fee. They usually do this to filter out non-serious businesses that might cause them more trouble than they are worth.
There are some key questions that you need to ask your drop shipper to avoid some nasty surprises in the future. These include:
- Shipping: Does the company ship to all locations in the world? This is an important consideration if your clients come from different parts of the
world. You should also bear in mind that this will influence how you will design your shopping cart.
- Accounts: Ask the company whether it will automatically debit your credit on each order or will allow monthly payment terms. It’s not likely that the company will allow you credit when you are getting started, but some might do it later once you become a dependable customer.
- Refunds, Returns & Support: Your customers might return products if the drop shipping company ships them something different from what they ordered. Ask the company about its returns policy, what support they offer and the types of guarantees they give on their products. Make sure you get this information in writing or an email.
Once you have identified a suitable drop shipper, you will need to do some legal work. Many dropshippers won’t do business with you unless you have a legal Australian Business Number (ABN). An ABN is a unique 11-digit number that acts as your business ID. It has several key advantages including:
- Helps to confirm your business identity to other businesses when you are ordering or invoicing
- Avoids Pay-as-You-Go (PAYG) tax on the payments you receive from your customers
- You can use your ABN to claim Goods and Services Tax (GST) credits
- Helps you claim energy grants credits
- Helps you to obtain an Australian domain name
Applying for an ABN is free. All you need to do is visit the Australian Business Register and register online.
If you are looking to run multiple websites as separate dropship businesses, you will need an Australian Company Number (ACN). To apply for an ACN, visit the ASIC (Australian Securities and Investment Committee) website.
Where can you sell your Drop Shipped Products
You can sell your drop shipped products virtually anywhere. Popular sites such as eBay and Amazon use the drop shipping model to fulfil customer orders so you can sell there too. But, to increase your chances of building a scalable and profitable drop shipping business, it’s usually better to build your own eCommerce site.
Is Drop Shipping A Profitable Business?
The kind of profits you can make with a drop shipping business largely depends on the niche you are involved in. Expensive products such as electronics typically have thin margins in the range of 5%-10%. Low-priced accessories, however, can sport much margins in the range of 50%-100%. Your profit margins will also largely depend on your ability to offer value to your customers, which will allow you to charge premium prices for your products.
How much money you actually make from your drop shipping business will depend on your commitment and hard work. By picking a good niche and the right drop shipping approach, it is entirely possible to build a business that provides you with a six-figure income.
You may also be interested in “Drop Shipping Australia : Fill The Gaps In Your Small Business Plan”