Single product drop shipping refers to an e-commerce tactic which allows the store owner to focus majority of their operational efforts towards the promotion and sale of a single item, or in some cases a family of items that usually belong in the same category.
Single product drop shipping is sometimes used by new business owners as a means to test their marketing and advertising methods to gauge interest in their new niche. Other times single product drop shipping is used as “loss leader” practice that entices new customers to visit an online store that is packed with other related, or unrelated products where the potential customers may browse the offerings and perhaps be enticed to make a purchase form the stores selection of other goods.
In this article we will examine the pros and cons of single product drop shipping and how it works particularly well when using suppliers who drop ship the product from overseas.
Advertising in Single Product Drop Shipping
Single product drop shipping is a very cost effective way to market a new online store as it allows you to focus your marketing and advertising budget on the one single item or in some cases a group (family) of items that are similar in nature and usually belong in the same category.
When it comes to marketing your new online store you will find that trying to market all the products within your store can be a rather expensive exercise. If anything it is something that should be achieved over a long period of time through extensive trial and error, eliminating marketing budget waste and increasing the budget for products that deliver desirable results.
Using PPC campaigns such as Google Ads can be somewhat expensive if you just rush it by composing hundreds of ad copies for each product, set them to go live and hope for the best. These days Google advertising campaigns need to be carefully managed and tweaked to obtain a healthy return on your advertising investment.
Single product drop shipping allows you to advertise using social media quite effectively. The advertising tools that are built into social media platforms such as Facebook, allow anybody to quickly compile a Facebook advert that targets the potential customers with extreme accuracy, allowing you to very quickly deploy a marketing campaign and gauge its results by examining the detailed reports that are presented at the completion of your campaign.
To read more about using social media to advertise, please check out Facebook Marketing for Australian Dropshippers